Working with CAMP, we developed an interactive game experience for their brand partner, H&M. Kids and parents could hop on bikes to race each other and as they pedaled, models of their bikes would move across a diarama. At the end of the installation, a donation corresponding to the number of miles races was made to Project Learning Tree.

The landscape and small bikes in the scene were all fabricated from recycled clothes, fabrics, lace, buttons, etc. Working with a local Brooklyn bicycle fabricator, we refurbished old bikes to produce three different sized cycles for the project. We had a larger one for adults and older kids, a smaller one for mid-sized kids and a hand-cycle for small children and guests in wheelchairs. We also designed and built a custom split-flap display to align with the all-physical nature of the installation.

Creative direction by Eden Lew.

Ahhh

Field Day Games

In July 2018, we officially launched our studio and this website with a celebratory video filled with objects that fly, launch and soar.

Filmed at MFA Products of Design.

Unexpected was an experiential teamwork performance exploring the fluid illusion of movement created by constituent frames. A single participant would ride a stationary bike to operate a 12 ft stroboscope while others uncovered an animation with a strobe light. The animation only appeared visible when matching the rotational frequency of the stroboscope with the strobe light speed.

As lovers of puns, we art directed and filmed a video series illustrating literal computer error messages. We explore the appropriation of physical terms for use in user-interface language as well as the anthropomorphism of technical objects.

The School of Visual Arts’ Products of Design department collaborated with MoMA to design products for their wholesale and retail stores. For the month of April 2018, the collaboration was featured across the MoMA Design Stores. We worked with the MoMA team to design, produce and install the window and interior merchandising display for both the Midtown and Soho stores.

Designed and installed with MoMA Retail, MFA Products of Design, Ellen Rose and Natsuki Hayashi.

SVA x MoMA Design Store

DART is the first autonomous robot and sensing platform for agility training, athletic performance development and rehabilitation. Via an athlete wearable and on-field training device, the DART provides a first-of-its-kind agility measurement system for athlete performance quantification while customizable routes allow for sport- and situation-specific testing and analytics.

Designed and engineered with 10XBeta and founding partners Paul Mazzanobile and Evan Baumgarten.

Dart Metrix

With a scan of a boarding pass, Care-E, a self-driving luggage trolley, will guide KLM passengers from airport security to their gate. Care-E can seamlessly wander through crowded airport hallways using sensor technology and knows to redirect routes when gate changes and cancellations happen. Care-E’s emotive, non-verbal sounds and faces make this robot not only a helpful experience but also an emotional personal interaction.

Designed and engineered with KLM, 10xBeta, and BBDO.

CNN
Mashable
The Verge